your unfiltered guide to smarter franchise decisions
This site is for informational and educational purposes only. It is not intended as legal, financial, or business advice. All information is based on publicly available documents, public regulatory filings, and voluntary franchisee reports. Readers should conduct their own independent due diligence and consult appropriate legal counsel before making any investment decisions.
About franchise reality check™
Franchise Reality Check™ was created to do what franchisors often won’t: tell the whole truth.
It’s an independent resource built to help prospective franchisees navigate the franchise buying process with eyes wide open. By analyzing Franchise Disclosure Documents (FDDs), identifying red flags, and exposing inconsistencies between marketing and reality, I provide buyers with the clarity they need. Before they sign.
This platform was built by a franchise insider who has lived both the promise and the pitfalls of franchising. I’ve seen firsthand how vague disclosures, inflated claims, and hidden risks can cost new franchisees everything. I believe that every buyer deserves a chance to make fully informed decisions, and I’m here to help make sure they can.
Unfiltered Feedback
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In my 30-plus years of working on both sides of the franchise desk; first as a franchisor, then as a franchisee, and now as a proud advocate for franchisees through WorldWise Franchise, I’ve seen more than my share of claims, fine print and disclosure documents that don’t tell the full story.
What sets Franchise Reality Check apart is its willingness to dig beyond the marketing gloss and confront the real issues that often go unspoken: what’s buried deep in the FDD, how the promised earnings compare to the delivered reality, how turnover, territorial conflicts and ambiguous performance claims can undermine a franchise investment.
Genevieve isn’t just asking the right questions she’s equipping potential investors with the clarity they deserve and the risk-awareness they need.
If you’re serious about investing in a franchise and you want someone to keep you honest, to call the cards the way they are, I can’t recommend Franchise Reality Check enough.
Integrity in franchising matters. So does the truth.
K.P.
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Your least scary post! This one lays it out perfectly. It’s 100% clear what franchisees are required to do, and that kind of clarity is exactly what franchisees need.
D.C.
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Love what you are doing by Reality checking franchisors. Most often it is what is NOT said and NOT reported that can be most important to potential franchisees and yet NOT found while doing due diligence.
K.C.
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This some very thorough and well-documented investigative work.
S.K.
Contact Us
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